herz.works
branding, marketing, and hard work for women, start ups + small biz. operating with heart.

portfolio

Ideal clients and projects: Mission-driven businesses and non-profits interested in the environment and/or marginalized communities, woman-owned businesses, personal branding for women, and complex concepts that need to be better understood and more accessible.


web Design

 

Dawna, famed South Florida birth doula, needed an updated website. She had a broken site in Wordpress that wasn’t reflecting her generosity, love for the birthing experience, and wealth of knowledge. We created a clean, welcoming, intuitive site that shows off her talents and knowledge and brings birthing families in to birth. Integrations were made with PayPal for her clients’ ease.

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Blue Evolution is changing the world with delicious North American farmed seaweed. Their Wordpress-based website wasn’t speaking to their key audience so we gave it a refresh to better showcase the magic of seaweed and encourage purchases through a Shopify integration.

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What if coffee brings us all together? That’s what these guys are all about. Sharing a cup of coffee in the hope’s of sharing one’s perspective. And they’re damn good at it. Perspective Coffee had a site they’d quickly done themselves but it didn’t match their brand or consider good design principles. We were brought on to bring their products more front and center, to have an eye on SEO, and organize content effectively. And make it all look good as good as their coffee tastes.

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other web design clients

 
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content strategy 

the leatherback trust

 

A sea turtle conservation non-profit that needed to consolidate communications efforts, broaden their microphone in the United States and Costa Rica, and operate with one voice. We worked with The Leatherback Trust on communications and content strategy. With a cohesive vision for The Leatherback Trust's global communications we saw a 230% increase in social media audience, 3 fold increase in email subscribers, and 50% increase in website traffic.

save east pacific leatherbacks

 

Save East Pacific Leatherbacks is a consortium of non-profits, NGOs, government agencies, and individuals working to save the East Pacific Leatherback sea turtle from extinction. We worked on content strategy and copywriting with their global team.

other strategy clients

 

WRITING

Press releases, website copy, mission statements, I’ll write it.

garland health

 

Garland Health, an independent health care technology sales team, needed to succinctly communicate what they do and showcase products in their portfolio as a newly launched brand. We led content strategy and copywriting on their new site and worked with Margaret O'Brien on design.

Funders For Montana’s Children

 

Funders for Montana's Children's mission is to increase awareness for, advocacy of, and investments in Montana’s youngest citizens to ensure their future well-being and productivity. We worked under Classic Ink on creative writing and communications to generate a stronger mission statement, key values, and a succinct future vision for the organization.

other writing clients

 

the love

Cameron is creative, skilled, and an absolute pleasure to work with. She carefully dissected all of my wishes and ideas and gave perfect feedback to get my web page designed even better than I could have ever imagined. I am extremely satisfied with her performance and the product she delivered. I will continue to use Cameron for my web needs and I already have recommended her to my family and friends which also love her! Cameron is awesome!
— Dawna's Birth Services